In 2015, tire enterprises are accepting the baptism of wind and rain!

Column:Industry information Time:2015-04-20
Recently, "12th China International Rubber Technology (Qingdao) Exhibition" and "12th China International Tire and Wheel (Qingdao) Exhibition" were held in Qingdao, Shandong province.

Recently, "12th China International Rubber Technology (Qingdao) Exhibition" and "12th China International Tire and Wheel (Qingdao) Exhibition" were held in Qingdao, Shandong province.

At the exhibition, a sales manager of Shandong Watson Rubber Co., Ltd. revealed to the tire world network that the company's passenger tires are greatly affected by the "double anti". In addition, Shandong Taishan Tire Co., Ltd. and Qingdao Wangyu Rubber Products Co., Ltd. have stopped exporting to the United States, according to officials from the two companies.

Exports to Russia have suffered

Misfortunes never come singly. In 2014, the Russian ruble fell sharply, making tire exports suffered a huge blow again. According to Tire World Net, many Chinese tire companies have reduced their share of export business to Russia, and some have even stopped exporting.

"Because the Russian ruble has depreciated so much, our company's sales in Russia have become very passive and nervous," a person in charge of Dongying Zhongyi Rubber Co., a semi-steel tire manufacturer, told TireWorld.

A person in charge of Shandong Xingyuan Tire Group said: "Our company's current sales in Russia are very affected, the market prospects are not good." Qingdao Yellow Sea Rubber Co., Ltd. also said it has now stopped exporting to Russia.

"Anti-dumping and countervailing duties have already had a great impact on us, but who knows the Russian side of the ruble has fallen, our sales situation is particularly bad. The market has not been easy this year." "Said a salesman at Shandong Hengfeng Rubber and Plastic Co.

Tire enterprises from Shandong generally reflect that China's export to Russia's tire business has been greatly affected.

Data show that in 2014, Shandong tire export volume was 8.855 billion US dollars, a year-on-year growth of 2.7%, the growth rate was 2.3% lower than in 2013. Tires ranked sixth in the province's total exports, down four spots from 2013. According to the analysis, with the United States to China passenger car tire trade barriers and the international economic environment changes, the domestic tire export situation in 2015 will be more severe, China's tire enterprises are accepting the baptism of wind and rain.

Companies are investing overseas to save themselves

Tire world network learned that in order to effectively deal with the change of export environment, some domestic tire enterprises have adopted the development strategy of "going out" to invest in foreign countries.

It is reported THAT CAILUN (Vietnam) Co., LTD has INVESTED 95 MILLION US DOLLARS IN Vietnam, and the first-phase design scale is to produce 8 million semi-steel radial tires annually, and the annual sales can reach 260 million US dollars.

Shandong Ogorui Tire Co., LTD and Indonesia Orient Group Co., LTD jointly invested 270 million US dollars to establish a joint venture company, is expected to be put into production in May 2015, the post-production sales are expected to reach 400 million US dollars.

Qingdao Senkylin Tire Co., Ltd. is building an industrial park in Thailand, which is expected to be put into operation in the second half of this year.

Relevant people believe that the implementation of the above projects, marking the internationalization of Chinese tires has taken a solid first step, with the expansion of enterprise production scale, these enterprises will make full use of the country's policy, resources, market advantages, out of a Chinese brand to the world brand development road.